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Smart Dash Cam
AIVO View
by
OVERVIEW
AIVO View expanded iOttie’s Alexa-enabled automotive ecosystem with a smart dash cam designed around flexibility, connectivity and ease of use.
Starting with an open brief, I led the cross-functional team from product definition through design and production, working closely with Amazon to create a cohesive experience across hardware and software.
ROLE
Industrial Design Lead
TEAM
Industrial Design · Mechanical Engineering · Electrical Engineering · Amazon Alexa · Manufacturing
SCOPE
Product Strategy · Research · Industrial Design · UX · Prototyping · Engineering · DFM · Production
OUTCOME
Launched exclusively on Amazon · Red Dot Design Award
CHALLENGE
How might we create a dash cam that feels like a natural extension of the AIVO ecosystem?
The brief was intentionally open: create a dash cam that fit within iOttie’s growing ecosystem of Alexa-enabled automotive products.
Working closely with engineering and Amazon, I helped define the product experience and key features, including the mounting system, camera articulation, audio, image quality and Alexa integration. I led the physical design from early exploration through engineering and manufacturing.
MY ROLE
Leading the product from definition to production
As Industrial Design Lead, I coordinated a cross-functional team spanning industrial design, mechanical and electrical engineering, Amazon Alexa and our manufacturing partner.
Beyond leading the physical design, I helped translate research and technical requirements into the product architecture and feature set, aligned hardware decisions with the Alexa experience, and worked directly with engineering and manufacturing to resolve design and production challenges through launch.
DEFINING THE EXPERIENCE
With a deliberately open brief, we conducted market research, competitive analysis and user interviews to understand how people use dash cams and where the experience could be better. Four key insights emerged and directly informed the product design.
01
FLEXIBILITY MATTERS
Users wanted to be able to quickly rotate the camera to capture the road, car interior or anything around the vehicle.
02
03
04
ONE ISN'T ENOUGH
BETTER NIGHT PERFORMANCE
EASY TO REMOVE
Many users wanted to use multiple cameras in the same vehicle to capture different viewpoints.
Low-light performance was a common frustration. Users wanted clearer, more reliable footage at night.
Users wanted a simple way to remove the camera from the vehicle for security, portability or charging.
360° ROTATION
Capture what matters, from any angle.
MULTI-CAMERA PAIRING
A system that scales with your needs
NIGHT VISION
Clearer footage when it matters most.
MAGNETIC MOUNT
Remove and go. No hassle.
These insights became the foundation for AIVO View, guiding decisions around the mounting system, articulation, multi-camera connectivity, night vision and overall user experience.
CREATING THE PRODUCT
Translating insights into a flexible, connected camera architecture.
Creating a smart device that felt at home in the AIVO ecosystem.
The design balanced the soft, approachable character of a consumer smart device with the compact, functional requirements of automotive electronics.
FORM EXPLORATION
Finding the right relationship between camera, mount and vehicle.
Early exploration focused on integrating the camera, speaker, mount and articulation into a compact form that minimized visual obstruction.
DESIGNING THE ARCHITECTURE
Simple to remove. Precise to position.
Research identified easy removal and flexible positioning as key user needs. The mounting architecture was developed to solve both.
RESEARCH
DESIGN DECISION
USER BENEFIT
Users wanted easy removal for security, portability or charging
I advocated for a magnetic connection paired with a ball joint
Quick removal without disturbing the mount, with full positional adjustment
ENGINEERING THE DETAILS
Finding the right balance.
The ball joint needed enough resistance to hold the camera securely in position, while remaining easy to adjust without removing it from the mount.
Working with engineering and manufacturing, we tuned the joint fit and resistance until it could move smoothly while reliably maintaining the camera's position.
MECHANICAL VALIDATION
Testing ball-joint resistance, range of motion and the camera's ability to hold position.
360° CONTROLLED ADJUSTMENT
CONNECTING HARDWARE + SOFTWARE
Bringing camera, app and voice together.
AIVO View was designed as part of a connected ecosystem spanning the camera, iOttie app and Amazon Alexa. I worked closely with engineering, UX and Amazon to simplify how users connected with and controlled the camera across each touchpoint.
PAIRING
AIVO View introduced users to a new iOttie app, the initial setup needed to be clear and intuitive. I worked with engineering and UX to understand the user journey and simplify the pairing experience from device discovery through connection.
01
DOWNLOAD
02
DISCOVER
03
PAIR
04
CONFIRM
Get the iOttie Connect app
Find AIVO View in the app
Connect your camera
You're ready to go
AMAZON PARTNERSHIP
Through weekly working sessions with Amazon's engineering team, we aligned the desired camera experience with Alexa's technical capabilities, helping define what could be controlled through voice and how those interactions would work across the AIVO ecosystem.
ENGINEERING FOR PRODUCTION
From design intent to production.
I worked directly with engineering and our manufacturing partner through DFM, tooling and production, resolving mechanical and fitment issues while maintaining the original design intent.
REFINING THE DETAILS
Solving fitment through production development.
Early samples revealed fitment issues around the rubber SD-card cover. Working with engineering and the factory, we refined the part to improve fit and alignment while maintaining easy access to the card.
EARLY PRODUCTION SAMPLE
FINAL PRODUCTION
Fitment issue identified
Fit and alignment resolved
LAUNCH
Bringing the AIVO View to the market
The final production product was launched with a commercial campaign highlighting AIVO View’s connected features, flexibility and integration within the broader AIVO ecosystem.
OUTCOME
From an open brief to an award-winning production product.
AIVO View launched exclusively on Amazon as part of iOttie's Alexa-enabled automotive ecosystem and received a Red Dot Design Award.
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