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Smart Dash Cam
AIVO View
by
OVERVIEW
AIVO View expanded iOttie’s Alexa-enabled automotive ecosystem with a smart dash cam designed around flexibility, connectivity and ease of use. Starting with an open brief, I led the cross-functional team from product definition through design and production, working closely with Amazon to create a cohesive experience across hardware and software.
ROLE
Industrial Design Lead
TEAM
Industrial Design · Mechanical Engineering · Electrical Engineering · Amazon Alexa · Manufacturing
SCOPE
Product Strategy · Research · Industrial Design · UX · Prototyping · Engineering · DFM · Production
OUTCOME
Launched exclusively on Amazon · Red Dot Design Award
CHALLENGE
How might we create a dash cam that feels like a natural extension of the AIVO ecosystem?
The brief was intentionally open: create a dash cam that fit within iOttie’s growing ecosystem of Alexa-enabled automotive products.
Working closely with engineering and Amazon, I helped define the product experience and key features, including the mounting system, camera articulation, audio, image quality and Alexa integration. I led the physical design from early exploration through engineering and manufacturing.
MY ROLE
Leading the product from definition to production
As Industrial Design Lead, I coordinated a cross-functional team spanning industrial design, mechanical and electrical engineering, Amazon Alexa and our manufacturing partner.
Beyond leading the physical design, I helped translate research and technical requirements into the product architecture and feature set, aligned hardware decisions with the Alexa experience, and worked directly with engineering and manufacturing to resolve design and production challenges through launch.
DEFINING THE EXPERIENCE
With a deliberately open brief, we conducted market research, competitive analysis and user interviews to understand how people use dash cams and where the experience could be better. Four key insights emerged and directly informed the product design.
01
FLEXIBILITY MATTERS
Users wanted to be able to quickly rotate the camera to capture the road, car interior or anything around the vehicle.
02
03
04
ONE ISN'T ENOUGH
BETTER NIGHT PERFORMANCE
EASY TO REMOVE
Many users wanted to use multiple cameras in the same vehicle to capture different viewpoints.
Low-light performance was a common frustration. Users wanted clearer, more reliable footage at night.
Users wanted a simple way to remove the camera from the vehicle for security, portability or charging.
360° ROTATION
Capture what matters, from any angle.
MULTI-CAMERA PAIRING
A system that scales with your needs
NIGHT VISION
Clearer footage when it matters most.
MAGNETIC MOUNT
Remove and go. No hassle.
These insights became the foundation for Aivo View, guiding decisions around the mounting system, articulation, multi-camera connectivity, night vision and overall user experience.
CREATING THE PRODUCT
Translating insights into a flexible, connected camera architecture.
Creating a smart device that felt at home in the AIVO ecosystem.
The visual language balanced the softness and approachability of a consumer smart device with the compact, functional requirements of automotive electronics.
FORM EXPLORATION
Finding the right relationship between camera, mount and vehicle.
Early exploration focused on integrating the camera, speaker, mounting system and articulation into a compact form with minimal visual obstruction.
DESIGNING THE ARCHITECTURE
Simple to remove. Precise to position.
02 Magnetic Mounting
Research showed users wanted a quick way to remove the camera without disturbing the mount. I advocated for a magnetic connection paired with a ball joint, creating a system that was easy to remove while still allowing precise positioning.
03 Ball Joint
04 Camera
01 Adhesive Puck
RESEARCH
MY POSITION
ARCHITECTURE
USER BENEFIT
Users wanted easy removal for security, portability or charging
I advocated for a magnetic attachment to simplify removal and improve usability
A magnetic mounting system with a ball joint for articulation
Quickly remove or recharge the camera without disturbing the mount
FEATURES
1 Voice control capabilities (works with alexa)
2 Emergency activated recording
3 Continuous loop recording
4 10 second pre-recording
5 4k video
6 Internal notification speakers
7 Anti-glare lens
8 SD card slot
9 Micro-usb charging
SYNCING
Connect the camera and phone to an existing iOttie smart mount with built-in alexa to enable dash cam voice control.
LIVE VIEW
Wirelessly connect camera to phone and view the camera feed in real-time.
PAIRING
Using a built-in wifi antenna, multiple cameras can be paired together allowing for rear cameras, side cameras or internal facing cameras.
PROTOTYPING
Reviewing early round functional prototypes for usability testing, design validation and manufacturing quality.
Retail website: HERE
THANK YOU
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