top of page
LG pet research thumbnail.png

     PET FUTURES

Exploring new product opportunities at the intersection of pets, technology, and the home.

LG emblem logo.png

OVERVIEW

I led a three-person industrial design team exploring how LG's existing technology capabilities could address emerging needs for pets and their owners. Through research, opportunity mapping, and concept development, we identified new product experiences that extended LG's expertise into the growing pet-care space.

ROLE

Industrial Design Lead

TEAM

1 Lead Industrial Designer · 2 Junior Industrial Designers

SCOPE

Design Research · Strategy · Concept Development · Industrial Design

CLIENT

LG Technologies

FINDING THE OPPORTUNITY

Five recurring themes emerged.

We studied the everyday routines of pet owners to understand where existing products and services created friction, and where technology could meaningfully improve the experience.

Across these routines, we identified five recurring areas where unmet needs and opportunities consistently surfaced. These became the framework for focusing our exploration.

health and hygene.png

01 HEALTH + HYGIENE

eat and drink.png

02 FOOD + DRINK

activity.png

03 ACTIVITY

bonding.png

04 BONDING

maintenance.png

05 MAINTANENCE

MAPPING THE EXPERIENCE

Understanding which moments matter... and which create friction.

We mapped everyday pet-care activities by user effort and emotional reward, helping the team identify opportunities where technology could reduce friction without removing the meaningful interactions owners valued.

bottom of page