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PET FUTURES
Exploring new product opportunities at the intersection of pets, technology, and the home.
OVERVIEW
I led a three-person industrial design team exploring how LG's existing technology capabilities could address emerging needs for pets and their owners. Through research, opportunity mapping, and concept development, we identified new product experiences that extended LG's expertise into the growing pet-care space.
ROLE
Industrial Design Lead
TEAM
1 Lead Industrial Designer · 2 Junior Industrial Designers
SCOPE
Design Research · Strategy · Concept Development · Industrial Design
CLIENT
LG Technologies
FRAMING THE OPPORTUNITY
Five recurring themes emerged.
We studied the everyday routines of pet owners to understand where existing products and services created friction, and where technology could meaningfully improve the experience.
Across these routines, we identified five recurring areas where unmet needs and opportunities consistently surfaced. These became the framework for focusing our exploration.
01 HEALTH + HYGIENE
02 EAT + DRINK
03 ACTIVITY
04 BONDING
05 MAINTENANCE
This framework gave the team a shared lens for evaluating opportunities, shifting our focus from individual product ideas to broader experience territories.
MAPPING THE EXPERIENCE
Understanding which moments matter... and which create friction.
We mapped everyday pet-care activities by owner effort and emotional value to identify where technology could reduce friction without removing the interactions owners valued most.
Convenience wasn't always the goal.
The strongest opportunities reduced friction around routine care while preserving the moments that strengthen the relationship between pets and their owners.
DEVELOPING THE OPPORTUNITIES
From insights to product opportunities
Using the opportunity framework as a guide, I directed the team through broad concept exploration across the five experience territories. We looked for intersections between unmet pet-owner needs and LG's existing technology capabilities, generating a wide range of potential product and service experiences.
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